PPC FAQ

At its most basic, pay-per-click advertising refers to a form of online advertising, where the advertiser pays a provider every time a user clicks on their ad. A common example would be when a business displays their ad on Google search and then pays Google for every click from their ad through to their website or landing page.  As online advertising has developed over the years, the phrase ‘pay per click’ has become an umbrella term for different forms of advertising, each with their own objectives. Some ads simply encourage a user to click through to a product or service page on the advertiser’s website, but others are less direct and may pay for impressions rather than clicks ie the number of times the ad is seen across Google partner websites or views of a video on YouTube etc.

Pay-per-click (PPC) advertising is an effective way to drive targeted traffic to your website. It allows you to target specific keywords, demographics, and interests, so you can reach the people who are most likely to be interested in your product or service. PPC also offers a great return on investment (ROI), as it only charges when someone clicks on one of your ads. With the right strategy and management, PPC can help you reach more customers faster than ever before.

To set up a successful PPC campaign, you need to start by defining clear objectives, identifying your target audience, conducting keyword research, creating compelling ad copy, and setting up effective landing pages. It’s important to continuously monitor and optimize your campaign, making adjustments to your targeting and ad copy to improve performance.

There are several different types of PPC campaigns, including search ads, display ads, social media ads, and remarketing ads. Search ads appear at the top of search engine results pages, while display ads appear on websites that are part of the Google Display Network. Social media ads can appear on social media platforms like Facebook, Instagram, and LinkedIn, while remarketing ads target users who have previously interacted with your website or ads.

Yes, it is possible to measure the success of a PPC campaign by tracking key performance indicators (KPIs) such as click-through rate (CTR), cost per click (CPC), conversion rate, and return on ad spend (ROAS). By tracking these metrics, you can determine which parts of your campaign are performing well and which areas need improvement.

When creating a PPC campaign, it’s important to consider your target audience, keywords, ad copy, and landing pages. You should also think about your budget and bidding strategy, as well as how you will track and optimize your campaign. It’s also a good idea to research your competitors and stay up-to-date on industry trends and best practices. Finally, be prepared to continuously monitor and adjust your campaign to ensure optimal performance.

The cost of PPC (pay-per-click) management can vary widely depending on various factors, including the complexity of the advertising campaign, the size of the advertising budget, the advertising platform, and the agency or individual managing the campaign.
Generally, PPC management services are priced either as a percentage of the advertising budget or as a flat fee. The percentage-based pricing structure typically ranges from 10% to 30% of the advertising budget, while flat fees can range from a few hundred euro to several thousand euro per month. For example, if you have a monthly advertising budget of €10,000, a PPC management agency may charge you anywhere from €1,000 to €3,000 per month for their services.
It’s important to note that while the cost of PPC management services may seem high, the return on investment (ROI) of a well-managed PPC campaign can be substantial. A skilled PPC manager can optimise your campaigns to achieve a higher conversion rate and a lower cost per click, ultimately driving more sales and revenue for your business

A PPC (pay-per-click) agency is a digital marketing company that helps businesses create and manage paid advertising campaigns on search engines and social media platforms. PPC agencies specialize in maximizing the return on investment (ROI) of advertising spend by targeting specific keywords and demographics to drive qualified traffic to a website or landing page. PPC agencies typically provide services such as campaign strategy development, keyword research, ad creation, bid management, landing page optimization, and performance tracking and reporting.

Whether or not you need a PPC agency depends on your business goals, budget, and expertise in digital advertising. If you have the time, knowledge, and resources to create and manage your own PPC campaigns, then you may not need an agency. However, if you lack the skills or experience necessary to run effective campaigns, or if you want to focus on other areas of your business, then hiring a PPC agency can be a wise investment.

Choosing a PPC agency can provide several benefits, including access to industry expertise, tools and technology, and a dedicated team of professionals to manage and optimize your campaigns. PPC agencies have experience working with a variety of businesses and industries, and can provide insights and strategies that may not be immediately apparent to an in-house team. Additionally, PPC agencies have access to advanced tools and technology that can help maximize the ROI of your advertising spend.

PPC advertising works on a pay-per-click basis, which means that businesses pay a fee each time someone clicks on one of their ads. The amount of the fee depends on the competition for the specific keywords being targeted and the ad placement on the search engine or social media platform. The goal of PPC advertising is to drive qualified traffic to a website or landing page, where visitors are more likely to convert into customers.

Yes, it is possible to do PPC advertising yourself. However, it requires knowledge of the platforms, ad creation, keyword research, bid management, and performance tracking. There are several online resources and courses available to help you learn these skills, but it can be time-consuming and may not provide the same level of expertise and efficiency as working with a dedicated PPC agency.

In PPC advertising, the business paying for the ads is responsible for the cost of each click. This fee is typically deducted from a pre-paid budget that the business sets for the campaign. The cost per click varies based on factors such as competition for keywords, ad placement, and targeting options.

PPC advertising can be an effective marketing strategy for small businesses, as it allows them to target specific demographics and keywords without the need for a large budget. However, it requires careful planning and management to ensure that the advertising spend is being used effectively. Working with a PPC agency can help small businesses optimize their campaigns and maximize their ROI.

A good PPC agency should have experience and expertise in digital advertising, as well as a track record of delivering results for their clients. They should be transparent in their reporting and communication, and provide a clear strategy and plan for achieving the business’s goals. A good agency should also be adaptable and willing to make adjustments to campaigns based on performance data.

When hiring a PPC agency, it is important to do your research and choose a company that has experience working with businesses similar to yours. Look for reviews and testimonials from previous clients, and ask for case studies or examples of successful campaigns. Schedule a consultation to discuss your goals and budget, and ask for a clear plan and pricing structure.