Learn more about a website audit for SEO
A website SEO audit is an important exercise that helps to identify any technical or on-page optimisation issues that may be hindering a website’s search engine visibility and performance. By conducting a thorough audit, you can identify and fix these issues, resulting in improved search engine rankings, increased organic traffic, and ultimately, higher conversion rates and revenue.
Overall, a website SEO audit involves a thorough review of your website’s content, technical SEO, and backlink profile to identify any areas for improvement and implement strategies to improve your search engine rankings and visibility.
Key benefits of conducting a website SEO audit:
- Improved search engine rankings: By identifying and fixing technical and on-page optimisation issues, a website SEO audit can help improve a website’s search engine rankings, leading to increased organic traffic and visibility.
- Increased organic traffic: Improved rankings will generally help increase organic traffic, resulting in more potential customers and revenue ( assuming the keywords and topics being targeted have adequate search volume).
- Enhanced user experience: By studying and improving the customer path, a website audit can help improve the overall user experience, resulting in higher engagement and conversion rates.
- Competitive advantage: By conducting a thorough website SEO audit, you can gain valuable insights into your competitors’ search engine performance and identify opportunities for improvement, giving you a competitive advantage in the marketplace.
Steps needed for a website SEO audit:
- Start by creating a benchmark report for your keyword rankings and organic traffic, so that you can measure progress resulting from changes made
- Then identify the target keywords for your website. This will involve researching and analysing the keywords that your target audience is using to search for products or services similar to those offered on your website.
- Next, conduct a thorough review of your website’s content to ensure that it is relevant, informative, and engaging. This will involve analysing the quality and relevance of your website’s content, as well as its organisation and structure.
- Check your website’s technical SEO to ensure that it is optimised for search engines. This will involve analysing your website’s metadata, such as its title tags and meta descriptions, as well as its URLs and navigation structure.
- Analyse your website’s backlink profile to identify any toxic or low-quality links that may be harming your search engine rankings.
- Monitor your website’s performance in the search results over time to identify any changes or trends that may be impacting your search engine rankings.
- Implement any necessary changes to your website’s content, technical SEO, or backlink profile to improve its search engine rankings and visibility.
Some popular tools for conducting a website SEO audit:
Implementing a website audit is a complex undertaking, best tackled by professionals, but if you are interested in understanding more about your website’s performance, there are some tools available that you can use. Some of the below tools are subscription based, but offer a free trial or limited free version.
- Google Search Console: This free tool from Google provides valuable insights into a website’s search performance, including keyword rankings, backlinks, and crawl errors.
- Screaming Frog SEO Spider: This tool helps to identify technical SEO issues on a website, such as broken links, duplicate content, and metadata issues.
- Moz: This comprehensive SEO platform offers a range of tools for conducting audits, including keyword research, link analysis, and site audits.
- SEMrush: This tool offers a range of features for conducting website audits, including on-page optimisation, backlink analysis, and competitor analysis.
- Ahrefs: This tool provides detailed insights into a website’s backlink profile, keyword rankings, and organic traffic, making it a useful tool for conducting SEO audits.